Burning the Midnight Oil

Welcome night owls, early birds, and insomniacs! Burning the Midnight Oil is a unique cafe concept only open at night. The idea stemmed from pulling all nighters in school and wishing there was a place my friends and I could work that offered some caffeine and food that didn't come from a vending machine. A space that was conducive to working but didn't feel stifling or classroom-like.  The branding uses calming soft color palettes and organic lines to not overwhelm viewers and convey a the imagery of being up late into the night.

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Designs were done in Illustrator, and mockups were done in Photoshop.